Client Success Stories
There’s a true art to preparing a home for sale and my team and I have definitely mastered it.
We know what Santa Rosa and Sonoma County buyers want in a home and more often than not, taking the time and money to make just a few strategic updates is the key to standing out in a competitive market. The truth is, most people won’t do this … which is why most people don’t get the results my team and I get.
Case Study 1:
The Debra Transformation
With zero prep work, the list price would have been: $650,000
Investment in Prep: $30,000
With zero prep work, my recommended list price based on the current market would have been $650,000. There were some issues that if left unaddressed, would likely be instant turnoffs to buyers and when it comes to showing a home, you don’t want to give potential buyers any glaring reasons to rule out your home. I knew that with the right repairs, updates, and professional staging, they could list it higher and likely get an offer above asking price. My sellers trusted me and made this strategic investment of $30,000 and my team and I worked our magic.
Home Updates & Improvements:
- Pest issues
- Dry rot issues
- Modernized a few ‘70s design details
- New flooring
- New light fixtures
- Updated kitchen and bathroom cabinets
- Fresh coat of interior paint
- New landscaping
- Professional staging
Results (drumroll, please!)
List Price: $700,000
Final Sales Price: $740,000
Additional Profit Generated: $60,000
Case Study 2:
The Yerba Buena Elegance
With zero prep work, the list price would have been: $800,000
Investment in Prep: $35,000
With zero prep work, my recommended list price based on the current market would have been $800,000. Today’s buyers are savvy, cautious, and might immediately see certain home features such as popcorn ceilings as a reason not to put in an offer. Taking the client’s budget and timetable in mind, we took a more conservative approach with this update and still experienced amazing results.
Home Updates & Improvements:
- A deep clean
- Removal of popcorn ceilings
- Fresh coat of interior paint
- Updated light fixtures
- Fresh landscaping
- Professional staging
Results (drumroll, please!)
Actual List Price: $825,000
Final Sales Price: $901,000
By making this $35K investment, my sellers sold their home for $101K more than originally planned, resulting in $66K in additional profit.
Additional Profit Generated: $66,000
Case Study 3:
The Neotomas Glow Up
With zero prep work, the list price would have been: $875,000
Investment in Prep: $20,000
With zero prep work, my recommended list price based on the current market would have been $875,000. For this home, it was all about making small surface-level changes to enhance the property’s appeal and really make it stand out online.
Home Updates & Improvements:
- Fresh interior paint job
- Updated light fixtures
- New exterior paint job
- Professional staging
Results (drumroll, please!)
List Price: $900,000
Final Sales Price: $950,000
By investing just $20K, my sellers were able to list their home for $25K more than originally planned. With the final sale coming in at $950K, they made a $55,000 profit.
Additional Profit Generated: $55,000
Case Study 4:
The Smoketree Save
With zero prep work, the list price would have been: $725,000
Investment in Prep: $64,000
With zero prep work, my recommended list price based on the current market would have been $725,000. My clients were smart; they knew their home needed some love before it hit the market, they just didn’t have any idea where to start, or more importantly, stop. They trusted me to guide them in making the right corrections that would maximize their bottom line. When my clients trust me to guide them 100%, that is where the magic lies.
Home Updates & Improvements:
- Primary bathroom shower repair
- Exterior dry rot
- New front door
- Brightened up exterior trim
- New interior paint
- Updated lighting
- New flooring throughout
- New interior door hardware
- Deep cleaning inside & out, roof & hardscape
- Professional staging
Results (drumroll, please!)
Actual List Price: $795,000
Final Sales Price: $840,000
By making this $64K investment, my sellers sold their home for $115K more than originally planned, resulting in $51K in additional profit.
Additional Profit Generated: $51,000