Let’s Elevate Your Profits

(not Your Stress Levels)

No matter where the next chapter is taking you, one thing is certain: You want to get the absolute most out of your home sale. You also want to keep your sanity intact.
I’ll help you do both.

Lauren-heart
handing-card

Selling Homes. Easing Minds

 

The data is clear: I help my clients sell their homes quickly and for more money.

What’s harder to quantify is how I’m able to help ease my clients’ mental load when it comes to prepping, cleaning, decluttering, and showing the house they’ve called home.

As your Santa Rosa real estate agent, I don’t simply stick a For Sale sign in your yard, take some terrible iPhone photos (yes, people still do this), and throw your house onto the MLS. From the moment you become a client, you’ll get the VIP treatment and be able to rest easy knowing everything is handled.

There are 1,653 real estate agents in Sonoma County.

Here are a few reasons to choose me.

Sell Your Home 50% Faster
On average, my listings have sold 26 days faster than the regional average (which is 51 days). It’s all in the pre-sale prep!
Sell Your Home for More $$
My sales-to-list Price ratio is 104.5%, which means I typically sell homes for 4.5% above the listed price. This outperforms the regional average of 97%.
Certified Real Estate Negotiation Expert (RENE)
This prestigious certification signifies my deep expertise in negotiation strategies tailored specifically to the complexities of buying and selling homes.
110% Hustle & Heart
They say real estate is a numbers game, but let’s be real: selling a home filled with cherished memories is emotional. I don’t ignore that.

Elevate Your Profits

Here’s my proven Elevate Your Profits™ process for making sure you get the most out of your home sale with the least amount of effort on your part. My secret: it’s all in the pre-listing prep.

1. Meet & Greet

Choosing a real estate agent is a big decision and I want you to feel 1,000% confident in yours. After you complete my pre-listing questionnaire, we’ll have a no-pressure Meet & Greet where I get to know you and walk through your home. You can ask me any questions you might have about my process, commission, and where to get the best truffle fries in town.

3. Repairs, Upgrades
& Staging

I’ll roll up my sleeves and work my magic while you go about your day. I’ll source bids from my network of trusted local vendors and contractors, ensuring every detail, from painting to landscaping, is handled seamlessly. Then, we’ll stage your home to create an online photo experience that’s impossible to scroll past and gives buyers that “this is the one” feeling the minute they pull into the driveway. On average, clients who invest in staging make back 3X their investment.

NOTE: If you’re thinking, “Whoa, Lauren, we don’t have the cash to make upgrades like these,” don’t worry. I’ve got you. Corcoran Icon Properties has an exclusive pre-market home prep/remodel program called Spruce Home Advantage. This program pays for any listing-related repairs and upgrades up-front and you’ll simply repay it out of escrow on closing day.

5. Negotiating

Once the offers start coming in (and believe me, if you let us do our thing, they will), my team and I will work to get you the best possible offer, terms, and contingencies. I’ll navigate buyer questions, inspection day and monitor red flags on your behalf. If there are any setbacks, I’ll be there to help you see the forest through the trees (and I always have backup plans A, B, and C).

2. Expert Market Analysis

I’ll craft a comprehensive market analysis, which includes my recommended list price, suggestions for prepping your home (repairs, upgrades, landscaping, etc.), and a comprehensive marketing plan. My specialty is helping clients make strategic, low-cost improvements that resonate with discerning Sonoma County buyers and yield a high return. If you feel we’re the right fit, we’ll sign the listing agreement and kick this process into high gear.

4. Marketing Your Home
In Sonoma County’s competitive market, getting more offers means getting more eyeballs on your home. And getting more eyeballs on your home means creating an online presence that’s impossible to scroll past. Your home will get a modern digital marketing plan designed to maximize exposure and generate buzz before it even hits the market. I’m talking professional photography, video walk-throughs, email marketing, social media, etc. And in-between, I’ll be working my local connections, talking up your upcoming listing to fellow agents to drum up interest before it even hits the MLS.
6. Closing
Cheers! I’ll bring the good wine and snacks and we’ll toast to your successful, profitable closing.
1. Meet & Greet
Choosing a real estate agent is a big decision and I want you to feel 1,000% confident in yours. After you complete my pre-listing questionnaire, we’ll have a no-pressure Meet & Greet where I get to know you and walk through your home. You can ask me any questions you might have about my process, commission, and where to get the best truffle fries in town.
2. Expert Market Analysis

I’ll craft a comprehensive market analysis, which includes my recommended list price, suggestions for prepping your home (repairs, upgrades, landscaping, etc.), and a comprehensive marketing plan. My specialty is helping clients make strategic, low-cost improvements that resonate with discerning Sonoma County buyers and yield a high return. If you feel we’re the right fit, we’ll sign the listing agreement and kick this process into high gear.

3. Repairs, Upgrades & Staging

I’ll roll up my sleeves and work my magic while you go about your day. I’ll source bids from my network of trusted local vendors and contractors, ensuring every detail, from painting to landscaping, is handled seamlessly. Then, we’ll stage your home to create an online photo experience that’s impossible to scroll past and gives buyers that “this is the one” feeling the minute they pull into the driveway. On average, clients who invest in staging make back 3X their investment.

NOTE: If you’re thinking, “Whoa, Lauren, we don’t have the cash to make upgrades like these,” don’t worry. I’ve got you. Corcoran Icon Properties has an exclusive pre-market home prep/remodel program called Spruce Home Advantage. This program pays for any listing-related repairs and upgrades up-front and you’ll simply repay it out of escrow on closing day.

4. Marketing Your Home
In Sonoma County’s competitive market, getting more offers means getting more eyeballs on your home. And getting more eyeballs on your home means creating an online presence that’s impossible to scroll past. Your home will get a modern digital marketing plan designed to maximize exposure and generate buzz before it even hits the market. I’m talking professional photography, video walk-throughs, email marketing, social media, etc. And in-between, I’ll be working my local connections, talking up your upcoming listing to fellow agents to drum up interest before it even hits the MLS.
5. Negotiating

Once the offers start coming in (and believe me, if you let us do our thing, they will), my team and I will work to get you the best possible offer, terms, and contingencies. I’ll navigate buyer questions, inspection day and monitor red flags on your behalf. If there are any setbacks, I’ll be there to help you see the forest through the trees (and I always have backup plans A, B, and C).

6. Closing
Cheers! I’ll bring the good wine and snacks and we’ll toast to your successful, profitable closing.

Ready to make the most out of your home sale?

Get In Touch

CLIENT LOVE

You’ve seen the numbers. Now experience all the feels.

family selling

It is my sincere belief that the reason we got the price we did (50K over asking) is due to her eye for detail and presentation of the property. It looked spectacular.

“I cannot begin to describe our experience in working with Lauren Thompson to sell my momma’s beautiful home! As you can imagine, this was an emotional process. Lauren held my hand during the whole process and talked me off a ledge many a time. We allowed Lauren to “take the wheel” and run with it and I am so glad we did! Lauren, thank you from the bottom of our hearts for making this process so much easier than we could have ever dreamed!”

– Victoria and Carl T.

We ended up accepting an offer that was above our asking price.

“It was such a great experience working with Lauren on the sale of our home. She brought so many wonderful ideas to the table to help us prepare for listing, and I have no doubt this contributed to the quality of the offers we received. Thank you so much, Lauren!”

– KELLY C.

I could not recommend Lauren highly enough!!!

“Lauren helped my two brothers and I sell our mother’s home that we co-owned after we inherited it when she passed 10 years ago. Lauren was absolutely wonderful. Not only was she able to work with three clients of different personalities, but she did so with ease, grace, and the utmost professionalism. Her attention to detail was immaculate, as was her eye for what was needed for the home to sell it in the real estate climate at the time. She always has a great sense of the pulse on what the market is doing and it needs for a home to sell at any given time. Her team that she works with were also the highest of professionals. Lauren was also great and communicating and explaining everything in the process. Here timeliness and persistence in adhering to an agreed-upon schedule was amazing something my brothers and I needed. Lastly, Lauren was just a compassionate realtor with an extensive knowledge of the home-selling process. She was gracious and hard-working for us. It was exactly what we needed at the time.”

– SEAN M.

Our house received multiple offers above asking price and sold quickly and very smoothly.

“We can’t say enough positive things about our experience working with Lauren! We knew we needed to do some updating before putting our house on the market, but were a little overwhelmed trying to decide what we should do. Lauren was so helpful guiding us through the choices to really make our home show well. Not only did she help us decide which projects would give us the best return, but she had a team of awesome craftspeople to get the work done on the timeline we needed to list the house. She was the point person for these projects, making life so much easier for us! Her clear and positive communication was excellent so we always knew what was happening and what was coming up next. Our house received multiple offers above asking price and sold quickly and very smoothly, all thanks to Lauren’s sharp understanding of the market and her great team getting the work done. We couldn’t be happier with the results! Finally, Lauren is a really kind, friendly person that makes a stressful time in your life as easy as possible!”

– AMBY T.

She went over and above to make sure our needs were met.

Lauren was such an amazing agent to work with as we sold our home. She went over and above to make sure our needs were met and had great insight and feedback on what needed to be done. She has a great team that she has crafted to dial in and make the process easy and get the job done. I would highly recommend her for selling or buying a home as she watches the market and keeps updated on the current changes and demands that come with the process. She truly works hard to make sure her clients needs are being met and making the transition as smooth as possible. Thank you so much, you are a gem and leader in this industry!”

– EMILY C.

On top of all of their professionalism and knowledge, they are both terrific, intelligent, kind human beings.

”My sister and I were faced with having to sell our childhood home and didn’t know where to start. We met with Lauren and Debbie who assured us that they could help guide us through a very daunting and emotional process from beginning to end, and they did just that. From recommending someone to help clear out the house, to restoring a beautifully landscaped yard that was neglected for several years, they had an entire team of quality and reliable professionals that transformed a house lived in for over 50 years to a clean, fresh, and updated home ready to take to market in a matter of months. They were always communicative, respectful, responsive, and professional. They took on a complicated project and guided us through unknown and murky waters with confidence and ease. On top of all this professionalism and knowledge, they are both terrific, intelligent, kind human beings. They were a delight to work with and I would recommend them to anyone who wants a strong, trustworthy team. They are the best.”

– SUZANNE R.

Her recommendations, work, and drive were superior.

”Lauren was a phenomenal help in helping my brothers and I sell our property that had been in our family more than 50 years. Her recommendations, work, and drive were superior. Thank you Lauren, you’re the best.”

– PAT M.

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Wondering if you can afford to make repairs and upgrades?

Introducing Spruce Home Advantage.

We’re so confident your home will sell faster and for more money, we have an exclusive program that pays for repairs and upgrades up-front. Spruce Home Advantage handles the design, scope, project management, and construction of pre-sale prep, with me managing it every step of the way on your behalf. No up-front payments are required from you.
Simply pay out of escrow when you close.
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